Google Is Not Calling You

Category: SEO that Converts published on: 6/13/2016  by Brad Cowart

It happens several times a week. You answer the phone and hear a SEO sales pitch or an offer of help to update your Google business listing. These callers claim either to be Google reps or closely allied partners. They are lying. In fact the callers are pressure sales specialists who will say anything to continue the conversation and get you to buy. The fact is that Google does not need to sell to anyone. They generated 73 billion in revenue during 2015 and are doing just fine.

If They Have to Cold Call …

In the early days of search cold calling was legitimate. There were no spammers and the “online marketing” field was new. Few understood the term SEO but realized this web thing was catching on. Therefore the trust level was much higher.

Up until 2008 calling to set up informative meetings was the major way Tier Strategies marketed itself. Not so today. There are thousands of resources online and a plethora of lunch and learns, conferences and seminars where business owners can learn the basics. Business owners do not have to rely on salesmen to educate them.

SEO spammers represent themselves as experts. They reinforce this with specific info about your site to make you think they have done an exhaustive review. With this they hope to establish enough credibility to start a conversation. Once they start talking their sales patter and pressure work together to push you toward a sale.

Don’t fall for it. A legitimate company does not need to desperately canvas for clients. Their reputation, referrals and personal online marketing will draw sufficient prospects. Cold calling is expensive compared to the low return and it is a very draining job. If a company is really expert there are easier and cheaper ways to market.

They might be a Spammer

Perhaps there are some legitimate company’s still using cold calling to generate prospects. So here are a few tips to determine if a call is a spammer 1) You pickup - hear a click then a delayed voice. This indicates that a computer system dialed you and only once a connection was established did a person jump on the line. If they do not have the consideration or time to call direct ignore. They might be a spammer. 2) If you receive a call at the same time every day for a week. Again this is an auto dialer and your number is on a schedule. They might be a spammer. 3) When you pickup you hear an automated voice. They might be a spammer. 4) When you do talk to a live person and they start explaining their great marketing package. Marketing should be individualized to your company and situation. There is no good one size fits marketing plan. They might be a spammer. 5) Anyone who represents themselves as Google. They are a spammer.

Spammers Goals

Now almost every time these spammers do work with actual marketing companies. They are not just trying to get your card number to make unauthorized purchases. The problem is the way they do marketing. The caller will always have a pre made marketing plan for you. This is the same thing they sell everyone. They will not spend time understanding your business nor crafting a plan just for you. They want to close the sale and make the next call.

Another problem is that the caller is usually a minimum wage earner who has no experience with SEO. When you start asking questions they crumble or transfer you to a supervisor. Your marketer needs to be an expert and be able to guide you not just a voice on the phone.

Also there will be no follow up with this person. Once “the plan” is in place you may get monthly reports but will find it hard to speak to anyone. That is until it is time to renew. For marketing to be successful the company and the marketer need to have a close long term relationship. Online marketing is a process not a one time act.

So a spammers goal is to cause distress by explaining how your marketing is deficient then revealing that the have the automatic solution which can be yours for $X; but only if you sign now. These techniques are no better than TV evangelists.

Google Business Listings

Perhaps the biggest offender is the companies that call to help claim your Google business listing (Google +). Almost every time they claim to be Google reps; but again Google does not operate this way. Claiming your listing is free and fast. Once claimed you do need to properly complete the listing and there is a lot of information but it is all self explanatory. Setting up your G+ listing does not requires any special help.

How to Limit These Calls

We have identified how to detect a spammer and what their goals are; but how do you stop them. Well it is not easy. For one there are many of these companies and they keep popping up. Second, not all companies honor the “do not call list” and will just start calling again from a different number.

So while you cannot totally prevent these calls there are a few things you can do: 1) Go to https://www.donotcall.gov/confirm/Conf.aspx and register all your numbers on the do not call registry list. Then report offenders. 2) When someone or computer calls do not just hang up – they will try again. Tell the person to not call again. If it is a computerized call wait until given the option to cancel which is usually #9. Over time these two techniques should limit the calls. We received virtually non of these call, so there is hope. If you are bothered by the same company you can report to the call registry. Just don’t contact Google in anger because they are not calling you.