Elements of Great Design

Category: Engaging Design published on: 5/2/2016  by Brad Cowart

After creating hundreds and reviewing thousands of web sites over the years Tier Strategies has developed 5 elements of great design. These five are provided for consideration. Remember the goal of your site is to attract qualified prospects, provide the information they are looking for and convert them to customers. Below is an explanation of each element. read more

Keeping your Design Current

Category: Engaging Design published on: 4/4/2016  by Brad Cowart

Studies show that visitors form opinions about your company within 2-5 seconds of seeing your site. These instant impressions if negative are often fatal as the visitor is just one click from writing off your company forever. The site’s colors, layout, navigation and graphic scheme reflect the company’s quality and professionalism.read more

Own Your Design

Category: Engaging Design published on: 3/1/2016  by Brad Cowart

When was the last time you looked at your web site: months a year? Too often when a design is completed we forget it. "Going live" is only the birth of a web site. Like a child it needs to be nurtured so it grows properly and pays dividends for a long time. While CEOs and marketing managers may not be directly responsible for managing a site, they do need to plan how it will benefit their company and regularly monitor its performance. Below are four areas to help you "own" your site. read more