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Every company is excellent, the best, the fastest, the most experienced and has outstanding service. But these do not distinguish, they are merely what everyone offers.
Screaming appellations will not set you apart - understanding what makes you unique, finding the right audience and whispering to them will.
So think a minute. What does your company excel at? What niche do you fill? Why is the company even in operation? Answering these questions is a start to defining your USP -
Unique Selling Position.
So how are you unique?