Marketing Road Trip

Marketing Topics  5/9/2016  by Brad Cowart

One way to picture marketing success is to imagine you are on a road trip. You would never just get in the car and go nor should you with marketing. Excitement, desire to start immediately, and the pressure to produce profits short-circuit our brains, and while the campaign can be off the ground quickly, it can also fail quickly. When you take the time to implement the following three steps, your marketing will produce long-term results.  read more