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When creating a website too many designers approach from one viewpoint – theirs. Yet everyone has their own preferences for how they search and process information.

There are 4 basic personality types or “personas” and your site should address each one individually; but how do you accomplish this?

First, recognize the fact that people are different so, different web elements appeal to them. Second, you need to understand the 4 personas, what they are searching for, and what motivates them.