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Picture a drummer; hidden by the singer, guitars, amps and even his own drums. While rarely seen and though most listeners don’t focus on him his beat sets the timing for the whole show.

So, what guides your business? It is not what you do, your employees, your experience, your clients, nor even your goals. All those are great; but your competitors have these as well. At core what really sets you apart is “The Why”.

Why do you do this? Why do you do it your way? Why would customers choose you? The why is different for every company and it is the beat your business is built around.